- The Wrap, Wednesday, September 22, 2010 12:42 AM
More has changed in media consumption over the last two years than in the 30 years that proceeded it, says Bruce Friend, president of Ipsos OTX MediaCT. Citing a new Ipsos OTX study of 7,000 online
consumers ages 13 to 74, Friend said that thanks to smartphones and laptops, people are now spending one-half of their waking days interacting with media, and have increased their media consumption by
an hour per day over the last two years.
"Communicating is now entertaining, and entertainment is communication," Friend adds. "The speed at which things can be delivered thanks to
broadband, and the ways it can be delivered, with DVR and VOD, mean that the speed of change has ramped up in an unprecedented way."
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