Mel Carson recaps recent news from Microsoft Advertising in an eight-minute video, including an interview on social media and brand reputation with Vikki Chowney, who heads up the NMA's Reputation
Online Web site in the United Kingdom. Chowney says it's okay for companies to loosen the social media reins and allow employees to blog and tweet on Twitter. Some companies may want a point person,
whereas others might want a "hub and spoke" strategy, where several people specialize on one topic.
Read the whole story at Microsoft Advertising Blog »
