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Basic Newbie Paid Search Tips

New to paid search campaigns? Duncan Parry offers up nine tips for those starting out. He runs through an "avalanche of jargon," and explains algorithms to help marketers understand the process. Among the top tips: learning to track, test and targeting, and advice on mastering Excel (though most marketers would agree it's really time to move on from spreadsheets into analytics).

Read the whole story at Search Engine Watch »

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