Around the Net

FTC Proposes New Green Marketing Rules

The Washington Post, Friday, October 8, 2010 12:16 AM

Aiming to clear up consumer confusion about "eco-friendly" products, the Federal Trade Commission has revised its guidelines for businesses that make environmental claims in advertisements. The proposed new version of the agency's Green Guides has recommendations when to use words like "degradable" and "carbon offset," in ads and packaging, and warnings about using certifications and seals of approval that send misleading messages.

The guidelines tackle confusing terms, like "Green" and "environmentally friendly," which are often claimed incorrectly. The new Green Guides generally advise companies that they will need "competent and reliable scientific evidence" for their claims. While the Green Guides are not enforceable as law, the FTC can take action if it deems a company's marketing unfair or deceptive.

Read the whole story at The Washington Post »

green eco-friendly, marketing

Next story loading