Online Households Rent More Videos, Spend More on Cable
The new report shows that, compared to those with no computers, homes with two or more PCs are about twice as likely to have rented a VHS tape in the past month (64% vs. 34%) and to be paying $50 or more per month for cable/satellite service (31% vs. 15%).
In addition, past-month pay-per-view purchase is more than three times higher in multiple-PC homes (14% versus 4%).
Similarly, homes with online access are 50% more likely to have rented a VHS tape in the past month (57% versus 37%) than non-Internet homes, and they are nearly twice as likely to be paying premium prices for cable service (25% versus 15%).
David C. Tice, head of the "Home Technology Monitor" program, said this is "clear evidence that the relationship between a household's TV use and PC/Internet use is not a zero-sum game."