News Brief
BPAi Audits SD Times
Dec 14, 2001, 12:00 AM
In an industry first, BPA International verified the digital distribution of a publication, Software Development Times, and combined the print and electronic circulation of that publication into one audit report. The expanded format allows publications with a significant number of online recipients to provide advertisers with a more complete analysis of their market coverage, potentially increasing ad revenue for media owners and ad exposure for media buyers.
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