News Brief
MLS Goes Virtual With Advertising
Dec 17, 2001, 12:00 AM
Major League Soccer (MLS) and Princeton Video Image, Inc. have announced an exclusive partnership to develop virtual advertising and in-program enhancements for the league's national television broadcasts. The new deal marks the first-ever league-wide agreement to develop virtual ads for domestic broadcasts and designates PVI as both a technology development partner of Major League Soccer and a service provider for national MLS broadcasts, including the 2002 MLS All-Star Game and MLS Cup 2002.
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