Priceline Signs Major Ad Deal with AOL
Dec 18, 2001, 12:00 AM
Priceline.com Inc. announced yesterday that the company has struck its first major marketing deal with AOL Time Warner Inc. This deal marks Priceline.com's first major foray into online advertising to complement its radio and television campaigns. The terms of the deal were not disclosed. The Norwalk, Connecticut-based company said its travel products will be available across several AOL brands, including Netscape and MapQuest.