Adtegrity.com Develops Pop-Up Opt-In Technology
Dec 18, 2001, 12:00 AM
Adtegrity.com, a Grand Rapids, Mich.-based Internet advertising services company, announced it has developed new technology for generating and utilizing targeted opt-in email lists. Adtegrity.com said the new system will utilize pop-up windows that let users opt-in to receive interest-based email on specific topics, products and services. The company said that the system, which was developed internally, would be implemented in client campaigns starting in the first quarter of 2002.