• Sports Video Group, Thursday, October 14, 2010 11:58 PM

It is still early in the mobile-DTV game, but one thing is already clear in terms of consumers' viewing habits: "Daytime is prime time." This is according to findings from the Open Mobile Video Coalition Washington Consumer Showcase, presented during a panel on mobile DTV. The Washington Showcase involves nine area TV stations, with more than 23 mobile-DTV channels available to hundreds of area consumers, who are being asked to provide feedback.

Local news and information programming was the runaway winner in terms of viewership by genre, with viewers tuning into 2,600 local news programs through mid September. In addition, 63% of the Samsung Moment participants reported watching mobile DTV every day, primarily while outside of their homes. Surprisingly, sports programming ranked in the bottom third for viewership by genre. Sports have been a chief driver for consumption of video on mobile devices, making the Washington Showcase findings rather perplexing.

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