Revamped Papa John's Site Offers Loyalty Program
With the Papa Points online loyalty program, enrolled users earn one point for every $5 spent online. When they accumulate 25 points, they receive a free pizza with their next online pizza purchase.
New tools include pizza builder graphics (a pizza-making app that lets users put together their own pizzas and view a visual of the finished product that matches in-restaurant topping specifications); quick-click ordering (the ability to select a pizza from a list of the customer's most frequently ordered items); and future orders (enabling pizza ordering up to 28 days in advance).
To promote the revamped site, through Oct. 24, online users who purchase a large specialty pizza at the regular menu price will receive a free order of cheesesticks.
Papa John's, which pioneered online ordering among pizza chains in 2001, reports having the highest online sales average per restaurant in the country. NPD Group/CREST year-to-date data through August showed Papa John's traffic originating from Internet orders outpacing that of other major pizza chains.