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ESPN to Web Simulcast, Make Pay TV Online Gatekeeper

  • Bloomberg, Tuesday, October 19, 2010 12:20 AM
Walt Disney Co.'s ESPN will begin streaming its sports channels online to Time Warner Cable Inc. customers Oct. 25; it's all part of the pay-TV industry's strategy to fend off Internet competitors. Service on mobile devices is also planned.

With the move, ESPN gives Time Warner Cable subscribers online access to its channels at no additional cost. ESPN is backing the cable industry's push to extend programs to the Web and combat the loss of viewers to companies such as Netflix Inc. As the network shifts to "TV Everywhere," ESPN.com will make fewer videos available to users of its services that don't subscribe to Time Warner Cable.

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