- SEO Book, Friday, October 22, 2010 9:35 AM
Here's Peter Da Vanzo on what SEO is: "Ever had trouble explaining to people what you do? I've worked out a succinct answer that is easy for non-technical people to understand. When people ask me what I do, I tell them 'I'm a drug dealer.'" More seriously, he tries to sort out SEO's meaning by looking at its history.
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