Optimize For Better Conversion Tracking

You've set up a paid search campaign, but for some reason the conversation tracking just doesn't work. It's a dilemma Robert had to dealt with twice in recent months due to technology interference. Ideally, PPC campaigns would always run smoothly, be easy to measure, and integrate seamlessly with outside technology. Realistically, it doesn't work that way. So, Robert steps through ways to compensate.
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Tags: ppc, search
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