Thursday No Longer 'Must-See' TV
The Wall Street Journal, Tuesday, October 26, 2010 10:48 PM
Television is losing ground in one of its most lucrative strongholds: Thursday nights. Fewer people in the U.S. are watching Thursday prime-time TV so far this fall, as changing viewing habits, weaker shows and more varied competition take a toll on a night that for decades has showcased some of TV's most high-profile programs, and priciest commercials.
Read the whole story at The Wall Street Journal »
Over the first four Thursday nights of the TV season, an average of 48.5 million people between the ages of 18 and 49 years old were watching prime-time on any channel, broadcast or cable, recorded or live, according to Nielsen Co. estimates. That is down 2.2 million, or 4.3%, from a year earlier. Among all viewers, Thursday-night TV usage is down 1%.
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