Ad network Specific Media has just gotten a lot bigger: It has picked up ad network BBE, according to sources. BBE, formerly known as Broadband Enterprises, specializes in video ads, and Specific
doesn't have any video business at all.BBE is one of the biggest ad networks in the world, at least by comScore's measurement: It says the company's ads reach 192.8 million unique visitors per month,
enough to earn it the No. 6 slot.
By comparison, comScore pegs Yahoo's ad network at 185 million, AOL at 183.6 million and Google at 181.5 million. And the measurement company says
Specific Media reaches 158.6 million, which puts it in 22nd place.
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