Starcom; Chris Boothe and Mike Rosen
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Nov 9, 2010, 1:00 PM
Starcom elevated agency president Chris Boothe to chief operating officer. In addition, Mike Rosen becomes president/director of activation for the agency, a role in which he will oversee the ad spending of all Starcom clients, including General Motors -- an account he helped transition into Starcom from a sister agency over the past year.
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