• August 18, 2003

PRIMEDIA has ventured into the world of investment banking to find a new chief executive officer for its business-to-business arm. The company has hired Veronis Suhler managing director Martin Maleska to head the B-to-B group, which includes PRIMEDIA Business Magazines & Media, PRIMEDIA Workplace Learning, and Federal Sources. In his new role, Maleska will be responsible for identifying growth opportunities and driving profitability across the company's specialized media properties. "Martin has a deep understanding of how to negotiate the challenges that are unique to the business-to-business media environment," said interim PRIMEDIA chief executive officer Charles McCurdy in a press release. "He has a keen ability to look both broadly at the market and focus on specific aspects of a business to achieve business objectives." Prior to his stay at Veronis Suhler, Maleska headed Simon & Schuster's international and business professional group. His publishing career began at Macmillan, where he was tasked with overseeing all professional publishing activities and the long-term health of the company's trade publications.