PPC Options For SMBs

Geordie asks whether AdWords has gotten too complicated for marketers just beginning to experiment with paid search and wonders if it's time to evaluate other options. Wrapped around an interesting observation -- "The next generation of searchers growing up won't have brand loyalty to Google alone" -- the post provides tips on paid search strategies for marketers at small-and-medium size businesses just starting to explore online marketing.
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Tags: ppc, search
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