Sorry Facebook, Zynga Going It Alone
GamesBeat, Tuesday, November 16, 2010 1:44 PM
Further separating its services from Facebook, gamemaker Zynga has launched two games on Yahoo's network of sites. Marking "the first major move by Zynga in some time," GamesBeat says it's all part of "Zynga's plan to generate more revenue from its popular social games by taking them beyond Facebook to web sites where it can find new audiences." Yahoo is clearly in favor of Zynga's strategy.
Indeed, the two games -- Mafia Wars and FishVille -- have the potential to generate new interest and social activity on its various properties, including Yahoo Messenger, My Yahoo, Yahoo Toolbar, Yahoo Pulse and Yahoo Games. According to GamesBeat, "The launch of the two games is just the first phase of a larger Zynga-Yahoo integration." Presently, Mafia Wars has more than 23 million monthly active users, while FishVille has a more modest 6 million. In the name of diversification, Zynga also created the FarmVille.com web site, and took FarmVille to MSN Games -- only to withdraw the offering for undisclosed reasons.
Read the whole story at GamesBeat »
Indeed, the two games -- Mafia Wars and FishVille -- have the potential to generate new interest and social activity on its various properties, including Yahoo Messenger, My Yahoo, Yahoo Toolbar, Yahoo Pulse and Yahoo Games. According to GamesBeat, "The launch of the two games is just the first phase of a larger Zynga-Yahoo integration." Presently, Mafia Wars has more than 23 million monthly active users, while FishVille has a more modest 6 million. In the name of diversification, Zynga also created the FarmVille.com web site, and took FarmVille to MSN Games -- only to withdraw the offering for undisclosed reasons.
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Sorry Facebook, Zynga Going It Alone"
Leave a Comment