WWE Chooses OAS Central
Oct 28, 2003, 12:00 AM
World Wrestling Entertainment has selected 24/7 Real Media's Open AdStream Central as its ad-serving solution. In the wake of the conversion to the Real Media product, WWE can better accommodate growth as well as changes in advertising strategy. The company also added a streamlined internal notification system as well as the ability to target WWE customers based on unique registration data. According to data from Nielsen/NetRatings, more than 1.2 million unique Internet users viewed more than 52 million WWE Web pages in September.