NYTs Plans To Launch 'Metered Model' Soon: Pay Model Gleaned From Weight Watchers, Consumer Reports
Dec 1, 2010, 8:00 AM
The New York Times Co. will once again try to convince readers to pay for its content online, introducing a "metered model" for online subscribers early next year, the company's top executives told attendees at Reuters Global Media Summit Tuesday. NYT Co. chief Janet Robinson said the model was developed after the NYT Co. spent a year studying premium content Web sites such as Consumer Reports' and Weight Watchers'. NYT Co. flagship, The New York Times abandoned its last big push to charge online readers - its so-called "Times Select" plan - in 2007 when readers balked at paying for the premium content.