Michigan Renews Funding For 'Pure Michigan'

  • December 3, 2010
On the brink of possible cancellation, Michigan's legislature passed a bill on Dec. 3 to provide $10 million in funding for the "Pure Michigan" campaign. Of the $10 million, at least $1.5 million must be spent on a winter promotional effort.

The campaign, which was created by McCann Midwest, was named "Best in Show" at the 2010 D Show, which is sponsored by the Adcraft Club and honors the best ad creative produced by Detroit-area agencies.

"Pure Michigan" also won awards for newspaper, magazine, out of home, TV and integrated campaign at the Dec. 1 event.--Tanya Irwin

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