Around the Net

Stride Rite Ad Leverages Nostalgia, Tradition

For the first time in 20 years, the shoe company will air a national TV ad in an attempt to tap into young mothers' nostalgia and to link the 91-year-old brand to the tradition of watching "A Charlie Brown Christmas."

On Tuesday night, when the popular holiday cartoon airs on ABC, Stride Rite's spot will highlight different life stages mothers watch their children go through and the shoes that go with them from birth to the first day of school.

In addition to the 30-second commercial, the campaign also includes social media outreach, in-store marketing and print advertisements. Print ads will also run in Parenting Early Years magazine. The campaign, which was created internally, is estimated to cost $500,000.

Read the whole story at The New York Times »

Next story loading loading..