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ESPN Launches Site For Women

Business Insider, Tuesday, December 7, 2010 11:26 PM

Do women need their own place on the Web to follow sports? ESPN is going to find out as it launches espnW.com, a sports site dedicated to carving out a place for women to read about sports news and stories. "There isn't a place devoted to perspective of females," says Laura Gentile vice president of espnW. "In women we talked to, they feel like on other sites you always have to prove you're a fan if you're a woman."

EspnW.com will look like a blog, with a running flow of stories. Coverage will be equitable across men and female sports. There will also be bits about training and running. If ESPN can execute on the idea, it can be a new (potentially lucrative) demographic to serve. ESPN's viewership is 76% male, says USA Today, so there is plenty of room for growth with women. Nike and Gatorade will be launch partners sponsoring the site which goes live at noon.

Read the whole story at Business Insider »

sports, web sites, women

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