News Brief
Ad-Supported Cable Advertising Up
Dec 11, 2002, 12:00 AM
Ad-supported cable’s average primetime household delivery rose 1.9 million homes to 32.7 million, up 6.1% compared to last year according to analysis of Nielsen Media Research figures conducted by the Cabletelevision Advertising Bureau. CAB said that in the 11th week of the TV season, ad-supported cable’s rating increased 1.5 points (up 5.1%) and share was up 1.1 points (up 2.3%).
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