News Brief
Nextel Selects Mullen for Interactive Media
Dec 12, 2002, 12:00 AM
Nextel Communications Inc. yesterday announced that it has awarded Mullen, Wenham, Mass., its interactive media business. Initial account responsibilities will include interactive media strategy, planning, buying, tracking, stewardship and optimization. “Digital media has come full circle. Smart advertisers want a holistic brand approach,” said Seana Mulcahy, Director of Interactive Media at Mullen. “Building and protecting brands should not stop at offline, and Nextel is ahead of the curve in recognizing that. We’re thrilled Nextel has chosen us. It’s validation that Mullen truly is integrated." Mullen currently handles Nextel’s national brand and local promotional advertising. Nextel’s Retail Stores business is handled out of the agency’s North Carolina office. Financial details were not disclosed.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Nextel Selects Mullen for Interactive Media"
Leave a Comment