• TV NewsCheck, Thursday, December 9, 2010 12:16 AM

CBS has been remaking its online presence with initiatives that build on the television company's presence in traditional media, a footprint including 29 television stations, 36 radio stations and numerous digital operations. Through those intertwined operations, CBS television and online radio programming reach at least 80% of people in their markets with both offerings every day, according to Ezra Kucharz, president of CBS Local Digital Media.

Beginning in January, all of the company's sites will offer a local "answers platform" featuring recommendations for restaurants and service providers. That will meet consumers' need for "great content and information, business listings, local deals and answers," Kucharz said. CBS wants to help small to medium-size companies use traditional as well as digital media to bring in more customers through its online CBS Local.com offering launched four months ago. Existing and new advertisers are participating.

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