Arbitron is already predicting performance for 2011, saying it expects revenues to increase up to 8% over this year. The guidance comes in the wake of a multi-year agreement with Clear Channel and a
deal with Univision Radio to use its PPM services. For 2010, Arbitron said revenue should be up near the low end of a 2% to 6% range. Last year the company brought in $385 million.
--David
Goetzl
