Trad Home Raises Roof
Dec 16, 2002, 12:00 AM
Meredith’s Traditional Home magazine, will increase its rate base to 925,000 effective with the February/March 2003 issue. This increase marks the 13th rate base increase for Traditional Home in the last 13 years and the third increase this year. It had previously increased from 825,000 to 850,000 with the June/July 2002 issue. The magazine enjoys a readership of approximately 4 million. Meredith claims Traditional Home experienced a 19% increase in 2002 advertising pages over the previous year with 772.52 total advertising pages. New advertisers include American Express, Audi, Bank of America, Bertolli, Campbell’s, FTD Florist, GMC Yukon, Kodak, Mars M&Ms, Sharp, Starbuck’s Coffee, Stouffer’s Lean Cuisine, and Toyota Corporate.