Kenny Leads CBS Marketing

by , Dec 16, 2010, 5:34 PM
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Colleen-Kenny

Colleen Kenny has been promoted to vice president at the CBS Marketing Group, where her roles include corporate branding activities and technology outreach. She reports to George Schweitzer, president of the CBS Marketing Group, and is based in New York.

Kenny also heads communication efforts for the marketing division and has been involved in its digital initiatives, where she has led experimentation with emerging platforms. She works closely with other CBS Corp. properties to create and execute cross-platform promotional campaigns.

She has been director of marketing communications for CBS Marketing since 2008, joining the company in 2006 in a financial communications role as CBS split from Viacom.

Prior to her CBS tenure, she was assistant vice president of strategic planning and communications at New York Life. In addition, Kenny served as director of intranet communications, where she oversaw a Web site for the sales force before that.

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