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'The Daily' Sets Date

  • MediaMemo, Friday, December 17, 2010 2:23 PM
"The Daily," News Corp.'s iPad newspaper, is now expected to debut on January 17, sources tell MediaMemo. "The caveat here is that launch plans have moved around a couple of times in the past few months; until recently, lots of folks expected to see this thing in December." According to "blabby journalists" -- those both interviewed and hired by the newspaper -- it will come out daily; sell for 99 cents a week; use lots of video; and have what MediaMemo calls "cool multimedia bells and whistles, including some kind of 3-D effect that lots of people are very excited about."

Of particular note, The Daily will reportedly use a new "push" subscription feature from Apple, where iTunes automatically bills customers on a weekly or monthly basis, and a new edition shows up on customers' iPads every morning. According to MediaMemo, while the offering won't entirely resolve Apple's dispute with conventional publishers, "the ability to set up a recurring subscription would be a big step forward."

Read the whole story at MediaMemo »

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