News Brief

CitiFinancial Changes Name, Rebrands

CitiFinancial, the largest consumer loan company in the U.S., is changing its name to OneMain Financial.

The company hopes to rebrand and to distinguish itself with an identity that better fits who the company is and what it does. The OneMain name is meant to reflect and reinforce the company's localized business model.

Customers will receive information about the re-brand in their next monthly statement. When the name officially changes to OneMain Financial in the summer of 2011, customer loan payments and loan terms will remain the same and customers will continue to receive service in their local branch. Branch signs will change in the summer of 2011 to reflect the OneMain Financial name.--Tanya Irwin

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