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Business Cable Primed For Gains

CNBC, Bloomberg TV and Fox Business Network are each projected to post even higher double-digit gains in ad revenue this year, according to SNL Kagan. Bloomberg TV, whose subscriber base has been somewhat steady, is expected to ring up $80 million in ad sales, a 19% gain from last year, per Kagan.

The media projections have Fox Business slated to show a 51% uptick in ad revenue. Launched in October 2007, it grew off from a smaller subscriber base than its rivals. Fox Business, owned by News Corp., is set to pull in $25 million in net ad revenue, while sector leader CNBC is forecast to post $273 million, an 11% increase.

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