Internet Ad Spending Far Higher Than Industry Estimates
AdZone Interactive's service (http://www.adzoneinteractive.com) is being launched this week. The Manhattan-based company uses its advanced technology retrieval system to track advertising on web sites for corporate or political clients needing competitive information. It is able to deliver complete ad data within 24 hours.
Twenty-four hours a day, seven days a week, AdZone will track advertising on the over 1,000 web sites that comprise more than 95 percent of all internet advertising revenue from banners, text ads, keywords, links, buttons pop-ups, interstitials and hover text. No other tracker includes online services' web sites such as AOL and MSN as well as the web publications and search engines that account for half the advertising dollars on the net. AdZone can also record the creative text of specific ads and can monitor sounds, video and other multi-media advertising on a selective basis.
Monthly or customized reports from AdZone include information such as parent company, brand, expenditure, industry date range, impressions, geographic location, the ultimate destination of a click through and site information. Reports on web advertising in European, Asian, Pacific Rim and Central/South American sites will be available through AdZone in the near future.
April 2000 Top 10 Brands Brand Expenditure
AMAZON.COM $30,850,027 MESSENGER.YAHOO.COM $30,531,888 800.COM $29,985,033 DATEK.COM $23,530,526 1800FLOWERS.COM $21,080,146 REAL.COM $15,771,586 ZDNET.COM $15,542,942 ESPN.GO.COM $12,333,329 FIRSTUSA.COM $11,322,623 MCIWORLDCOM INC $9,465,328 TOTAL $200,413,428
April 2000 Top 10 Web Sites Web Site Revenues
aol.com $57,864,872 yahoo.com $40,798,352 hotmail.com $22,949,073 freelotto.com $22,712,664 msn.com $22,449,964 espn.go.com $21,347,975 shopping.yahoo.com $14,449,413 lycos.com $13,631,225 mail.yahoo.com $13,342,482 infousa.com $12,215,785 TOTAL $241,761,805
April 2000 Top 10 Web Site Networks Web Site Network Revenues
YAHOO! INC $110,120,487 MICROSOFT CORP $67,017,671 AMERICA ONLINE INC $58,055,346 LYCOS INC $54,286,264 DISNEY INC $49,089,249 GO.COM INC $39,992,286 EZ-LOTTO PROMOTIONS INC $22,712,664 TIME WARNER INC $20,106,137 CNET NETWORKS INC $19,749,039 EXCITE INC $19,232,242 TOTAL $460,361,385
SOURCE: AdZone Interactive