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Target Does Realistic Parenting Push

  • AdAge, Wednesday, December 29, 2010 1:30 PM
Target is nixing idealistic images of moms, and replacing them with what is meant to be a more realistic, albeit humorous take on parenting. The new campaign says things like "I just had a 20-minute conversation with a stranger about nipples." The new ad push starts next year, suggesting a new approach.

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