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Church's Chicken Adds Snack Item

The Church's Chicken QSR chain has added a Chicken Mini Sandwich to its menu.

The item, a white chicken breast filet on a toasted bun, topped with lettuce, a dill pickle chip and creamy original or spicy mayonnaise, is priced at 89 cents or $1.49 for two.

The snack sandwich, which proved successful in select market tests, will be marketed with television, radio, direct mail and in-store and out-of-home advertising, reports Broadcast spots will run in both Spanish and English.  The campaign uses new variations on the chain's "Chicken Genius" theme, featuring the recurring characters of "Doug," and employee, and his manager.

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