• PaidContent, Thursday, December 30, 2010 3:35 PM

Pew this morning released data that 65 percent of those surveyed this fall paid for online content. But what's it really say about consumers willingness to pay for content? um, PaidContent asks. "At the most basic, it means Pew has a very broad definition of content ranging from music, software and gaming 'cheats' to newspapers, magazines, e-books, adult content and dating services," says the publication.

Dismissing the report "a low-res snapshot of online consumer buying behavior," PaidContent laments that distinction between content and containers is blurred, saying "one category was "a digital newspaper, magazine, journal article, or special report" but other options included apps and premium or members-only content. That makes it difficult to hone in on what people are willing to pay for."

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