Gannett Performs On Pro Forma Basis
Nov 18, 2002, 12:00 AM
Gannett Co. reported that total pro forma operating revenues for October increased 7 percent, benefiting from very strong television revenues and year-over-year gains in newspaper advertising. Pro forma newspaper advertising revenues in October were up 2 percent compared with the same period in 2001 on a 4 percent increase in ROP volume and a 7 percent advance in preprint distribution. Classified revenues increased 4 percent in the October period on a 7 percent increase in ad volume. Local advertising revenues advanced 2 percent on a 1 percent increase in ad volume. The performance of the company's small and medium-sized advertisers in its domestic newspapers outpaced the revenue performance of its largest advertisers. For the year-to-date, USA TODAY's paid pages numbered 3,949 compared to 4,554 last year, while ad revenues were 8 percent lower.