AAAA Product Draws Big Brands
Nov 19, 2002, 12:00 AM
Procter & Gamble, Ernst & Young, and Pepsi are the first three companies to commit to Ad-ID, (Advertising Digital Identification), the new digital identification system for advertising. Designed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA), Ad-ID generates unique codes to identify advertising. In addition to generating unique codes, the Ad-ID system can serve as a central, permanent repository of information about each ad: who created and produced it, where and when it is scheduled to run, and any clearance or legal issues. It is currently in a beta test and is expected to launch in January.