• Radio Business Report, Tuesday, January 4, 2011 10:55 PM

The evolution of wireless technology and growing demand for faster connections and rapid access to the Internet are key trends that will shape the telecommunications, media and technology sectors this decade, said Moody's Investors Service in a new report. Looking specifically at television, Moody's isn't buying the idea that over-the-top broadband video competition is going to wipe out broadcast and cable operators anytime soon.

"Even with the advent of Internet TV, the broadcast and cable networks that invest heavily in exclusive content rights to popular programming and sporting events that command high viewership ratings will be protected from online competition over the next 10 years," writes SVP Neil Begley. The "wild card," he noted, is whether Google or Apple will be willing to make the financial commitment to compete for sports-content rights and invest in production to put their own programming on the web in competition with the traditional content companies.

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