Marketers' 10 Top Issues For 2011

  • by January 12, 2011
1. Marketing accountability

2. Building strong brands

3. Integrated marketing communications

4. Aligning marketing organization with innovation

5. Media proliferation

6. Advertising creative that achieves business results

7. Globalization of marketing efforts

8. Consumer control over what/how they view advertising

9. Multicultural marketing

10. Attracting and retaining top talent

Source: ANA survey

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