Alpari Signs Multi-Year Deal With MSG

  • January 11, 2011
Alpari (US), an online foreign exchange trading service, has signed a marketing deal with Madison Square Garden. The multi-year partnership will make Alpari an Official Partner of the New York Knicks, New York Rangers and Madison Square Garden. This agreement marks the first time that Alpari has partnered with a U.S. sports team.

Alpari will have top-tier brand exposure at both Knicks and Rangers regular season and playoff home games at Madison Square Garden. The company gets courtside and in-arena LED signage during Knicks games and branded dashboards, a feature on Gardenvision, the center-hung scoreboard, and integration on the in-arena LED signage at Rangers games. Alpari will also be featured in concourse dioramas throughout the Arena.

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