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Kroger Wins With Advantage Checkout

Cincinnati Inquirer, Wednesday, January 12, 2011 10:16 AM

Kroger Co.'s "Advantage Checkout" retail scanning tunnel was tapped as the top innovation at the National Retail Federation's annual show last week. Now the company may mass-produce the product and sell it to other retailers through a production deal still in the works with Japanese technology giant Fujitsu.

Kroger was the first retail chain to develop automated tunnel scanning. It did so in its labs and then tested the technology on a sales floor at its store in Hebron, Ohio, last spring. The tunnel uses optics and conveyers moving twice as fast as current belts, scans double the number of products in the same period and obviates manpower. The company is now negotiating with Fujitsu to refine the tunnel and then mass-produce it.

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innovation, retail, supermarket, technology

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