• Fast Company, Thursday, January 13, 2011 3:17 PM

For better or worse, Chatroulette isn't going away anytime soon. Traffic-wise, the site has shown signs of life following a redesign last year. And, as Chatroulette founder Andrey Ternovskiy tells Fast Company, the site's content is increasingly kosher. "Since we've implemented the content-control system, the site has become cleaner, and more people are starting to use it," he says.

Still, as Fast Company puts it, of the roughly 500,000 visitors Chatroulette receives daily, about 10% are males "itching to show their business." Rather than hide from this fact, Ternovskiy is actively attempting to turn such X-rated content into profit. "What we're doing is selling the naked men to a couple of websites -- it's an investment for us." Specifically, when users flag someone enough times for indecent behavior (by clicking a button), the offender is automatically transferred to a partner site. According to Fast Company, "Thanks to deals with adult dating services like FriendFinder.com, Chatroulette is earning cash hand over fist from the referral traffic."

Read the whole story at Fast Company »