Advertising.com Launches Affiliate Network
The addition of affiliate partnerships to Advertising.com's marketing solutions menu was only a matter of time, according to Mollie Spillman, SVP Marketing-Advertising.com. She noted that the company has been testing the service for a few months, but as of Tuesday the product is automated, and can be monitored by publishers without having to be run by them.
Publishers will be given a menu to choose offers from advertisers. They can view the offer, the creative, and the volume, and then select a partner that works for them. Advertising.com uses a network affiliate ranking tool to match publishers to merchant advertisers in the same manner in which it currently matches publishers to advertisers for its other offerings. Weary publishers will be offered a full-service support team.
"We're not trying to take business away from other affiliate networks," Spillman noted. She said that affiliate marketing is a "natural extension" of Advertising.com's existing Web, search, and email-based cost-per-acquisition programs.
Spillman said that the launch of the automated affiliate network program is a precursor to the automated tool Advertising.com hopes to roll out in the next few months that will cover all of Advertising.com's marketing services.
In a statement, Scott Ferber, chief executive officer of Advertising.com, noted that "automation, accountability and control are the key advantages of interactive marketing. The affiliate network will be the first in a series of automated tools designed to streamline and simplify the online advertising process."
Ferber added that the new automated platform will provide "publishers with a new revenue opportunity in which they have total control over ad selection, and are equipped with the technology and service needed to ensure their most profitable placements. Web and email solutions will soon be offered via this same interface, enabling publishers to execute cross-channel advertising campaigns through one easy-to-use system."