Advertising.com Launches Affiliate Network
The addition of affiliate partnerships to Advertising.com's marketing solutions menu was only a matter of time, according to Mollie Spillman, SVP Marketing-Advertising.com. She noted that the company has been testing the service for a few months, but as of Tuesday the product is automated, and can be monitored by publishers without having to be run by them.
Publishers will be given a menu to choose offers from advertisers. They can view the offer, the creative, and the volume, and then select a partner that works for them. Advertising.com uses a network affiliate ranking tool to match publishers to merchant advertisers in the same manner in which it currently matches publishers to advertisers for its other offerings. Weary publishers will be offered a full-service support team.
"We're not trying to take business away from other affiliate networks," Spillman noted. She said that affiliate marketing is a "natural extension" of Advertising.com's existing Web, search, and email-based cost-per-acquisition programs.
Spillman said that the launch of the automated affiliate network program is a precursor to the automated tool Advertising.com hopes to roll out in the next few months that will cover all of Advertising.com's marketing services.
In a statement, Scott Ferber, chief executive officer of Advertising.com, noted that "automation, accountability and control are the key advantages of interactive marketing. The affiliate network will be the first in a series of automated tools designed to streamline and simplify the online advertising process."
Ferber added that the new automated platform will provide "publishers with a new revenue opportunity in which they have total control over ad selection, and are equipped with the technology and service needed to ensure their most profitable placements. Web and email solutions will soon be offered via this same interface, enabling publishers to execute cross-channel advertising campaigns through one easy-to-use system."
Recent Online Media Daily Articles
-
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ...
Be the first to comment on "Advertising.com Launches Affiliate Network"
Leave a Comment