News Brief
Pepsi, Can Ya Handle This?
Dec 17, 2002, 12:00 AM
Beyonce Knowles, the lead singer of Destiny's Child and star of "Austin Powers in Goldmember" has signed on to become a Pepsi spokesperson. The new agreement includes the development of a national ad campaign and potential concert tour sponsorship. Knowles' new relationship with Pepsi calls for creative collaboration on two new TV commercials. Pepsi also will have the option to sponsor a solo concert tour, which Knowles is considering for 2003.
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