• February 1, 2011

The National Basketball Association and BBVA, the Official Bank of the NBA, will become the title partner of the 2011 BBVA NBA All-Star Celebrity Game on Feb. 18.

ESPN will televise the game, whose players include Magic Johnson, Justin Bieber, Scottie Pippen, Bill Walton, AC Green, B.J. Armstrong, Jimmy Kimmel, Ty Burrell, Rob Kardashian, Jason Alexander, and Common. There will also be current WNBA players in the games.

BBVA will get exposure throughout center court during the game and at NBA All-Star Jam Session presented by adidas.