DoubleClick Inc. today announced Carat, one of the world's largest independent media communications companies and one of the world's largest buyers of online media, has chosen DoubleClick's DART for
Advertiser service as its preferred ad serving provider. Under the terms of the agreement, DoubleClick will provide ad serving solutions for all of Carat Interactive's businesses throughout North
America, Europe, and Asia Pacific for the next two years, for clients such as Renault and Vodafone. Under a separate agreement, Carat International will use DoubleClick's DARTmail solution in the UK
and Spain for all of its email marketing needs.
