Bubbli, a startup that's trying to change the way we use photos on mobile devices, has raised about $2 million. Led by August Capital, Bubbli plans to use the investment to build out its technology
platform before its debut at the famous TED conference in March. "It wants to use camera phones to create a new kind of photograph," according to TechCrunch. The startup says it wants to "bring the
real world to the flat Web," by capturing places instead of just a rectangular image. "It sounds like it could be a sort of panoramic photo, possibly with an augmented reality layer on top, but at
this point the company isn't talking."
Bubbli was co-founded by designer Terrence McArdle and Ben Newhouse -- credited with creating an augmented reality app for Yelp called
"Monocle," which lets users see reviews for businesses just by pointing the camera at them. As TechCrunch notes: "That feature led to quite a bit of controversy as it was snuck past Apple's approval
process as an Easter Egg," though Apple did ultimately approve it.
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